Isabelle Warren, Marketing manager
How do I boost the success factor of our marketing campaigns?
Which audiences should I target? Are my leads any good?
Which parts of marketing activities increase our customer’s loyalty?
Isabelle knows that marketing campaigns are necessary, but she has to make them more effective to cut the expenses or justify the means. She would like to find out which activities made her campaigns better and which of them generates most leads. The behavior or existing clients must be understood so the marketing materials can serve the purpose of customers’ expectations.
It is much cheaper to retain a client than to search for new!
Marketing opportunity analysis
Isabelle can forecast which factors may influence the demand of products or services based on current patterns. She made an easy choice with her BIView insights. She decided to spend more on advertising in social media since she found out which strategy returns higher ROI.
Insights into last year selling results for certain products helped her analyze, which types of leads have turned into loyal customers. Targeting the right group of leads this year is saving her and her team a lot of effort and unnecessary expenses.
Focus on profitable models
Understanding which kinds of current customers are buying more and which products are candidates for cross-selling or up-selling model has become one of the top priorities in sales department. Number of sold products has increased and customers have become more loyal.